REAL REAL

“TOM”

Resale is emotional. Not transactional. Through the journey of one Tom Petty T-shirt (who doesn’t love a little Tom Petty?), we see a menagerie of different peoples lives. Snapshot moments. Memories. Cultural book marks. All of it reminding us that these items aren’t just inventory, they are part of our identity’s timeline. The centered framing was a fun focus moment, giving the focus to the T-Shirt and through peripheral actions we get a chance to see life well-lived.